While many agencies hire full-time employees and then hire contractors as needed, it’s also possible to build a custom team for each project you win. This way you can always contract the best people for the job at hand. This is how Sharon McMullen of Ink + Mortar runs her agency. Sharon is smart, informative, and […]
020 Project Based Teams – Sharon McMullen of Ink + Mortar Read Post »
Sarah Schulweis of Anchor and Orbit is a consultant that helps small businesses grow by looking at their finances, processes, marketing, and producing action plans and programs. She was recently featured on Freelance Wisdom a website that offers “resources, advice, and love for lady freelancers.” Sarah’s new website was also recently featured on Typewolf We talk to
019 Is “Freelancer” a Dirty Word? Sarah Schulweis of Anchor & Orbit Read Post »
Top Hat IMC is a boutique creative agency located in Pittsburgh, PA. Ben and Pamela Butler are a power-couple that manage both their agency and their marriage with a great deal of enthusiasm. Ben and Pamela talk about differentiating themselves as an agency and establishing a unique selling proposition by proving what they are not.
018 USMP: Unique Selling Marriage Proposal – Top Hat IMC Read Post »
Defining the vision you have for your agency is one of the most important things you can do to foster ongoing success. Yes, we all have ideas about what we want, but putting those ideas on paper and refining your goals and expectations can have a huge impact on your business. This is “Part 2”
017 Our Story Part 2 – Developing a Vision with Murmur Creative Read Post »
Gray MacKenzie joins us to talk about HubSpot, running a remote agency (GuavaBox), and his SaaS company (DoInbound). Gray talks about how GuavaBox was founded in his dorm room, how they came up with their name, and more. If you’re not familiar with what a HubSpot certified agency is, Gray has great insights into what
016 Running a Remote HubSpot Agency – Gray MacKenzie of GuavaBox Read Post »
Conveyor is an agency that specializes in content creation and strategy. They develop content for websites, social media campaigns, blogs, print materials, and more. In this episode, Conveyor’s Isaac Szymanczyk talks about a ‘content first’ approach to design. He also explains how Conveyor started out and discusses content strategy, content management, content planning, and more. Whether you
015 Content First – Isaac Szymanczyk of Conveyor Read Post »
No, Planet Argon is not actually a far away planet where redheads are considered evil (As depicted in the novel “Still Life with Woodpecker“). It is a Portland based design and development agency that specializes on building apps and websites using a programming language known as Ruby on Rails. Planet Argon’s founder, Robby Russell, dropped
014 Onboarding with Robby Russell of Planet Argon Read Post »
Sevenality is a florida-based husband and wife creative agency run by Angelica and David Yarde. Sevenality specializes in branding and website design. David talks about the importance of the discovery process, how they approach discovery, and how it influences the success of the projects they undertake. While discovery comes in many shapes and sizes, the goal is to
013 The Art of Discovery – David Yarde of Sevenality Read Post »
Agency owner, Ross Beyeler recorded every mistake his agency made for over a year. He published his findings in an article on Hubspot’s Agency Post blog, titled “We Documented Our Agency’s Mistakes Every Week for a Year. Here’s What We Learned.” After reading the article, we knew we had to have Ross on the show.
012 Learning From Our Mistakes – Ross Beyeler of Growth Spark Read Post »
Are your contracts protecting your business and informing your client? Do you have a partnership agreement that protects and prepares your business for inevitable change? Josh Barrett, a creative agency lawyer and owner of CreateLegal, talks about common legal issues that creative agencies face, including scope creep, bad contracts, intellectual property, ownership agreements, profit sharing,
011 The Creative Agency Lawyer – Josh Barrett of Create Legal Read Post »
