Hi. I’m Chris, and I Can Help You Drive New Business

But will only work if we build a relationship (Luckily, I’m a pretty friendly fellow). The focus at my agency, Diviner, is to help agencies build systems that generate inbound leads. Because it’s pretty awesome when a stranger shows up on your doorstep and wants to work with you!

Maybe we can 10x your leads, but not in a month, and that’s not really the goal. Growth should be more wholistic to really stick. That means maturing and learning in all areas of your business. It means thinking in new ways and seeing through new lenses. When do this, it changes everything–not just your marketing.

Do I get an expert badge? You be the judge

For the last 20 years I’ve worked at the intersection of brand strategy and technical SEO. And I kinda hate all the jargon, but my methods usually involve: brand strategy, positioning, offer building, SEO, content strategy, authority building, and the newest acronym GEO (Generative Engine Optimization).

By biggest success was the inbound pipeline I grew for my former agency. It took years, but for a small 25 person agency we almost always had more inbound opportunities then we could handle. Our sales director’s schedule calendar was always booked and we shipped out numerous proposals per week. In fact, we subsisted on organic inbound leads alone for 15 years.

But I don’t actually recommend this method. You should always diversify. The issue that emerged from a robust pipeline, is we became addicted to winning new biz, and struggled to keep our existing clients feeling cared for. This created a roller coaster of exciting wins and depressing failures. (Luckily, we were able to refocus over time and put more energy into our relationships.)

So, yeah. I know a lot about building organic pipelines and I also know that you shouldn’t put all your eggs in one basket. When you level up, your whole business needs to come along for the ride.

How to build a lead gen engine in your agency

Brand Positioning

Brand strategy and positioning is the foundation of marketing. So we have to start there. If your brand and positioning are not strong, marketing is a waste of money.

Quick Wins

The next step is identifying any quick wins. As someone with a technical SEO background there are almost always some areas in a brands web presence that have been neglected or ignored. In fact I was recently working with a client and we found a slew of inbound links from other websites that were going to 404 pages on their websites. Just redirecting those links boosted their rankings significantly and it only took a few hours.

Prioritization & Strategy

Once we’ve got the quick wins out of the way it’s time to start making a list of initiatives and strategies and prioritizing them. These are things that we can work on together and share responsibilities.

Tracking and Reporting

We’ll meet monthly to go over goals, progress, and look at analytics and tracking. Data can help us understand your audience and what has wings and what is struggling to take off.

Methods and Madness

Authority-driven SEO & GEO

We align your expertise with search intent—so whether it’s Google or AI-driven search tools, you show up as the trusted expert, not just another agency.

Content strategies for long term growth

Content strategies need to adapt to our new environment. Authenticity and being human stand out in an AI-generated world.

Brand mentions & strategic placement

We focus on brand presence—getting your agency mentioned in the right places so your reputation grows naturally.

Data-backed strategy and reporting

With ongoing insights, we can refine and optimize our strategy to ensure it keeps compounding in value.