The Creative Agency Podcast - Grow Your Agency

The Creative Agency Podcast

Agency leader, Chris Bolton interviews entrepreneurs and innovators who have found success leading, growing, and managing creative agencies, marketing agencies, and digital agencies.

Interview with Jody Sutter - photo of Jody Sutter

049 Agency Sales Journey – Jody Sutter of The Sutter Company

In this podcast episode, I spoke with Jody Sutter, the owner of The Sutter Company, a business development coaching and advisory firm. Jody brings over two decades of experience leading business development teams at renowned agencies like R/GA, OMD, and Havas Media. She now helps small marketing agencies take control of their sales journey through her innovative BUILD WIN SCALE™ system, a step-by-step approach designed to harness natural sales and marketing strengths for sustainable growth.

049 Agency Sales Journey – Jody Sutter of The Sutter Company Explore »

Karl Sakas of Sakas & Company

048 Agency Sales Optimization – Karl Sakas of Sakas & Company

Karl Sakas helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including Work Less, Earn More—and more than 400 articles on agency management. Karl joins us for a timely interview about optimizing your agency sales process. We talk about using “strategic friction” to qualify leads before spending time on a call as well as tips and tactics for modifying and enhancing your sales process in uncertain economic times.

048 Agency Sales Optimization – Karl Sakas of Sakas & Company Explore »

Headshot of Rachel Gertz of Louder Than Ten chin on hand

047 Project Relationship Management – Rachel Gertz of Louder Than Ten

Rachel Gertz, Co-Founder of Louder Than Ten, has a profound way of framing the challenges agencies face in the current climate and a keen sense of how we must adapt and focus on building sustainable systems and relationships to foster growth. She also goes into detail about the sales and project management relationship. Rachel emphasizes how crucial it is for project managers to participate in the sales process, the scope creation process, and client vetting (before the ink is dry on your contracts).

047 Project Relationship Management – Rachel Gertz of Louder Than Ten Explore »

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