Value-Based Pricing is Not a Strategy
We’ve all heard it: “Hourly pricing is fundamentally flawed. You need to value-price.”
To me this often sounds like, “You’re doing it wrong and I’m smarter than you.” It’s also a bit obnoxious because if you ask me, all pricing is value-based. If something doesn’t have value YOU WOULDN’T PRICE IT IN THE FIRST PLACE!
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