“The reason it seems that price is all your customers care about is that you haven’t given them anything else […]
In a saturated market, agencies need to sell solutions, not websites Explore »
Ready to grow your agency better this year and beyond? Check out this recent “Ask Me Anything” Q&A with agency
“The proposal is the words that come out of your mouth. The document is the contract.” — Blair Enns, “Proposal
Proposals need to die a horrible death (and here’s how to kill them) Explore »
We’ve all heard it: “Hourly pricing is fundamentally flawed. You need to value-price.”
To me this often sounds like, “You’re doing it wrong and I’m smarter than you.” It’s also a bit obnoxious because if you ask me, all pricing is value-based. If something doesn’t have value YOU WOULDN’T PRICE IT IN THE FIRST PLACE!
Value-Based Pricing is Not a Strategy Explore »
Not that anyone needs reminding but, 2024 was a rough year for agencies and I’m convinced our industry needs to
Agency Growth Secrets Explore »
Dealing with a prospect that does not know they have bad branding is a delicate bridge to cross for a branding agency. Often a business would come to us looking for new packaging or a new website, without realizing how important elevating their logo (as well as assorted brand assets like fonts and colors) would be in order for us to make their project a success.
Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client Explore »
I’ve Been Pricing Websites for Over a Decade and It’s Still a Challenge
To be clear, pricing a website is easy. Pricing a website so someone buys it–that’s the hard part.
How to Price a Website Explore »
Managing payroll can be a headache. My agency, Murmur Creative, worked a few different local payroll services before moving to a cloud-based service. What’s really nice about using a service like Gusto (or Rippling) is that you can put the power to adjust benefits, make time-off requests, get reimbursements, and more in the hands of your employees and it cuts way down on your admin work.
The Best Payroll Service for Agencies Explore »
Learn, Grow, and Network with Online Marketing Communities Level up your knowldege, find collaborators, freelancers, and employees. These are the
Best Online Marketing Communities Explore »
If you’ve worked in the agency world for any amount of time you have undoubtedly experienced projects that get paused
How to Handle When Clients Pause a Project – Agency Owners Respond Explore »
