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Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client

Dealing with a prospect that does not know they have bad branding is a delicate bridge to cross for a branding agency. Often a business would come to us looking for new packaging or a new website, without realizing how important elevating their logo (as well as assorted brand assets like fonts and colors) would be in order for us to make their project a success.

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