Agency Resources - Grow Your Agency Group

Agency Resources

AGENCY GROWTH RESOURCES

Here’s my (in progress) list of agency resources and tools that I have personally vetted. I hope by sharing them I will make your agency journey a little easier by providing them. Feel free to suggest things I may have missed!

Agency Books
Agency Tools and Services
Agency Podcasts
Agency Articles
Agency Conferences

-Chris Bolton

Agency Books

Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
This is a really great book. Listen to episode 17 of The Creative Agency Podcast for info on how Murmur Creative was inspired to create a vision statement because of this book. Or listen to episode 21 an interview with the author, Rick Webb.

The Art of the Pitch: Persuasion and Presentation Skills that Win Business
A great book about pitching. While many of the examples are from very large companies with large budgets, it is still packed with great advice.

Traction: Get a Grip on Your Business
This book is not geared specifically to agencies, but the Entrepreneurial Operating System that is outlined in the book is an amazing way to start systemizing and structuring your agency for growth. I recommend highly!

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
This book is must if you offer digital marketing services to your clients. It also has lots of great agency advice for any growing agency. At times it may feel a little dated (Published in 2011) but the core teachings are super valuable.

Design Is a Job
If you have not yet been introduced to Mike Monteiro and his passionate and profane take on design, you are missing out. You don’t need to be a designer to love this book. I’m not and I loved it. Mike is a straight shooter and this book is a must-read for any creative agency owner or freelancer.

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) Ths is kinda the user experience/user interface design bible. It’s also written in super friendly easy-to-understand language. If your agency touches design in any way–read this!

Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams
Super quick read by Creative Agency Podcast guest Karl Sakas. Wise advice for creative agency leaders. Good to pull out when you need a little leadership inspiration.

Agency Podcasts

The Creative Agency Podcast
Yes, this is my podcast. But It sure helped me, so it can help you too!

Don’t Get Me Started
Interviews with movers and shakers at big agencies like Leo Burnett, Ogilvy, Weiden & Kennedy and more.

Agency Conferences

Digital Agency Summit

This is a free online conference that was nice enough to invite me to speak. They have some great speakers. The woman who started this conference runs an agency in Singapore.

Owner Summit
I’ve heard great things about this conference from the agency owners I’ve interviewed. I have not attended Owner Summit but would like to. Not sure if they’ll make an exception for a non-owner though. ????

Web Design Resources

UX Checklist
Are you doing “all the things?” This list is a great resource for building and maintaining a rock-solid design process.

Articles/Blog Posts On Agency Growth

Moonlighting managers ain’t got no time for bullshit
Love this article from Signal v. Noise.

7 magic words to kill scope creep by Karl Sakas

The Calm Company by Jason Fried

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