The Boutique: How to Start, Scale, and Sell a Professional Services Firm
This one kinda blew my mind. I owe it to Rachel from Louder Than Ten for the recommendation. Just read it.
Agency resources
Best Agency Books
I'm only sharing books I have read and that have really helped me grow my agency. If you read one and have thoughts on it, I'd love to hear them. Come find me inthe Slack group.
Agency: Starting a Creative Firm in the Age of Digital Marketing
A great founder's memoir from one of the people who built The Barbarian Group. Listen to episode 21 of The Creative Agency Podcast for the interview with the author.
Traction: Get a Grip on Your Business
Not agency-specific, but the EOS framework outlined here is one of the cleanest ways to start systemizing and structuring your agency for growth. Highly recommended.
The Marketing Agency Blueprint
A must if you offer digital marketing services. May feel a little dated (published 2011) but the core teachings are still valuable for any growing agency.
Design Is a Job
Mike Monteiro's passionate, profane take on the design business. You don't need to be a designer to love this. I'm not, and I did. A must-read for any creative agency owner or freelancer.
Don't Make Me Think, Revisited
The UX/UI design bible. Written in friendly, easy-to-understand language. If your agency touches design in any way, read it.
Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams
Super quick read by Creative Agency Podcast guest Karl Sakas. Wise advice for creative agency leaders, good to pull out when you need a little leadership inspiration.
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More agency resources
Featured read
How to Grow Your Agency
What it actually takes to grow an agency, from someone doing it for the second time.