How to Niche Your Agency
Clarify Your Niche, Your Value, and Your Impact The agency space is crowded, so positioning is super important. But positioning […]
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Value-Based Pricing is Not a Strategy
We’ve all heard it: “Hourly pricing is fundamentally flawed. You need to value-price.”
To me this often sounds like, “You’re doing it wrong and I’m smarter than you.” It’s also a bit obnoxious because if you ask me, all pricing is value-based. If something doesn’t have value YOU WOULDN’T PRICE IT IN THE FIRST PLACE!
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Agency Growth Secrets
Not that anyone needs reminding but, 2024 was a rough year for agencies and I’m convinced our industry needs to
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049 Agency Sales Journey – Jody Sutter of The Sutter Company
In this podcast episode, I spoke with Jody Sutter, the owner of The Sutter Company, a business development coaching and advisory firm. Jody brings over two decades of experience leading business development teams at renowned agencies like R/GA, OMD, and Havas Media. She now helps small marketing agencies take control of their sales journey through her innovative BUILD WIN SCALE™ system, a step-by-step approach designed to harness natural sales and marketing strengths for sustainable growth.
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Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client
Dealing with a prospect that does not know they have bad branding is a delicate bridge to cross for a branding agency. Often a business would come to us looking for new packaging or a new website, without realizing how important elevating their logo (as well as assorted brand assets like fonts and colors) would be in order for us to make their project a success.
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How to Price a Website
I’ve Been Pricing Websites for Over a Decade and It’s Still a Challenge
To be clear, pricing a website is easy. Pricing a website so someone buys it–that’s the hard part.
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048 Agency Sales Optimization – Karl Sakas of Sakas & Company
Karl Sakas helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including Work Less, Earn More—and more than 400 articles on agency management. Karl joins us for a timely interview about optimizing your agency sales process. We talk about using “strategic friction” to qualify leads before spending time on a call as well as tips and tactics for modifying and enhancing your sales process in uncertain economic times.
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047 Project Relationship Management – Rachel Gertz of Louder Than Ten
Rachel Gertz, Co-Founder of Louder Than Ten, has a profound way of framing the challenges agencies face in the current climate and a keen sense of how we must adapt and focus on building sustainable systems and relationships to foster growth. She also goes into detail about the sales and project management relationship. Rachel emphasizes how crucial it is for project managers to participate in the sales process, the scope creation process, and client vetting (before the ink is dry on your contracts).
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The Best Payroll Service for Agencies
Managing payroll can be a headache. My agency, Murmur Creative, worked a few different local payroll services before moving to a cloud-based service. What’s really nice about using a service like Gusto (or Rippling) is that you can put the power to adjust benefits, make time-off requests, get reimbursements, and more in the hands of your employees and it cuts way down on your admin work.
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046 Fractional Project Management – August Shah of Partnered MG
I’m thrilled to introduce August Shah from Partnered Management Group. Not only is August a commercial airline pilot but he also founded Partnered MG, a fractional project management agency that specializes in supporting creative agencies with project managers, resources, and know-how.
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