Is the Agency of Record Dead? - New Agency Models with Will Burns

032 New Agency Models – Will Burns of Ideasicle

Will Burns Ideasicle

Forbes contributor and agency veteran Will Burns joins us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen.  He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to.

Will wrote an article for Forbes called: “The Advertising ‘Agency Of Record’ Model Isn’t Dead, It’s Just Being Reinvented.” Will shares his thoughts behind the article and provides a vision for what agencies of the future might look like.

These articles by Will Burns were also mentioned in the show:


This episode is sponsored by GatherContent–an awesome program for managing the content process on web projects. We love this tool. You can try it free here!

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