If you’ve worked in the agency world for any amount of time you have undoubtedly experienced projects that get paused by the client. While it can sometimes seem like a relief to suddenly be released from a tight deadline, project pauses will also cause you to lose money (if you are not diligent in recouping… Continue reading How to Handle When Clients Pause a Project – Agency Owners Respond
How Do Creative Agencies Do Pricing? Agency Owners Respond.
Pricing creative work is challenging. Selling time is abstract by its very nature. And it has led many agency owners to explore value-based pricing (which honestly is no less challenging). I’ve often found that most agencies consider both time and value in their pricing. Personally, I’ve been pricing creative work for more than a decade… Continue reading How Do Creative Agencies Do Pricing? Agency Owners Respond.