Arden CMO Advisory

Demand Generation
We can help your team build a conversion funnel and generate traffic with proven methods of creating, capturing and converting demand. From SEO to Paid to promoting webinars or building a brand. We can build programs directly or provide guidance and structure where needed.


Building a Brand or Category
Are you looking to build a new brand or even more challenging, create a new category? Our team has helped companies build new brands, new categories and with advanced targeting and segmentation we ensure you're focused in the right areas.


Tech Stack
Picking the right tech stack can be difficult and expensive if not done correctly. Are you big enough for Salesforce or is Hubspot a better choice for your business? Do you need an ABM platform or will in-house tools help you reach your goals? Our team can help.


AI Advisory Services
Is your team using AI to accelerate their output? Where do you start? New tools pop up everyday, many of the free tools work well for growing teams. However, the noise is loud and you may not know where to start. We can help cut through the noise, 10x your production and put you on a high performance track.


Reporting & Analytics
Our team will ensure you are setup to measure key performance indicators that matter. We will dial in SaaS metrics like Customer Acquisition Cost (CAC) or Return on Ad Spend (ROAS), we will also setup automated reports that give you the data you need to make the right decisions.


Marketing Org Design
We will keep you lean and mean while you are looking to prove out different roles and can provide guidance on who to hire first and what existing org structure changes need to be made. From copywriting to demand gen, to digital marketing to design and video, all areas can be evaluated for maximum ROI.

I'm a seasoned CMO who has run marketing for Red5, Ecosystems, Add Value Machine, Raken, Canyon Bicycles, and have lead international marketing teams at adidas, TaylorMade Golf, PUMA and Snap-on diagnostics. I've spent over 20 years in marketing building high performance programs for everything from seed stage companies to supporting global programs for multi-billion dollar organizations.