Top 10 Apps For Getting More Reviews
Prompt Reviews is built focused on building trust and online visibility as well ad review capture workflows. They are the […]
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Offshore Hiring Demystified with Noel Andrews from JobRack.eu
Overview (Video and transcript is available for GYA members with Library Access ($20 dollars). Not a member? Sign up free.)
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In a saturated market, agencies need to sell solutions, not websites
“The reason it seems that price is all your customers care about is that you haven’t given them anything else
In a saturated market, agencies need to sell solutions, not websites Explore »
Want to grow your agency? Industry expert Karl Sakas answers your top questions about business models, pricing, AI, and more
Ready to grow your agency better this year and beyond? Check out this recent “Ask Me Anything” Q&A with agency
Proposals need to die a horrible death (and here’s how to kill them)
“The proposal is the words that come out of your mouth. The document is the contract.” — Blair Enns, “Proposal
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Value-Based Pricing is Not a Strategy
We’ve all heard it: “Hourly pricing is fundamentally flawed. You need to value-price.”
To me this often sounds like, “You’re doing it wrong and I’m smarter than you.” It’s also a bit obnoxious because if you ask me, all pricing is value-based. If something doesn’t have value YOU WOULDN’T PRICE IT IN THE FIRST PLACE!
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Agency Growth Secrets
Not that anyone needs reminding but, 2024 was a rough year for agencies and I’m convinced our industry needs to
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Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client
Dealing with a prospect that does not know they have bad branding is a delicate bridge to cross for a branding agency. Often a business would come to us looking for new packaging or a new website, without realizing how important elevating their logo (as well as assorted brand assets like fonts and colors) would be in order for us to make their project a success.
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How to Price a Website
I’ve Been Pricing Websites for Over a Decade and It’s Still a Challenge
To be clear, pricing a website is easy. Pricing a website so someone buys it–that’s the hard part.
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The Best Payroll Service for Agencies
Managing payroll can be a headache. My agency, Murmur Creative, worked a few different local payroll services before moving to a cloud-based service. What’s really nice about using a service like Gusto (or Rippling) is that you can put the power to adjust benefits, make time-off requests, get reimbursements, and more in the hands of your employees and it cuts way down on your admin work.
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