Overview (Video and transcript is available for GYA members with Library Access ($20 dollars). Not a member? Sign up free.) Questions about hiring come up every week in the agency world, especially around hiring remotely or offshore. Is it worth it? How does it work? Is it even legal? If you’ve heard about people / […]
Offshore Hiring Demystified with Noel Andrews from JobRack.eu Read Post »
Should you list your agency in a bunch of directories? Submitting your agency to directories can be tedious. They get out-of-date easily, and hard to keep track of logins and passwords. The good news is, this is the exact reason it’s such a great competitive advantage. Most agencies get listed in one or two places
Top 58 website directories for marketing and creative agencies Read Post »
Agency Pricing Models and How to Use Them Introduction I’ve been pricing agency services for over 15 years now, and if there’s one thing I’ve learned, is that there’s no magic bullet. Clients come with all kinds of expectations and you can’t make everybody happy. But, there’s also a lot of pitfalls you can avoid.
Agency Pricing Models Read Post »
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” — Seth Godin Downwards pricing pressure, long close times, and high competition makes selling websites in 2025 difficult. Web agencies need to adjust their strategies and swim with the current and not against
In a saturated market, agencies need to sell solutions, not websites Read Post »
Ready to grow your agency better this year and beyond? Check out this recent “Ask Me Anything” Q&A with agency advisor Karl Sakas (transcript below). Grow Your Agency members had free access to the live AMA with Karl in March 2025, where he answered 20+ questions in the community’s active Slack group. Want early access
“The proposal is the words that come out of your mouth. The document is the contract.” — Blair Enns, “Proposal or Contract” “Consultants and client service-based businesses often make this critical error that almost guarantees they won’t land the client.You send a proposal.” — Bobby Gillespie, Propr Agency “Once you send a proposal, you’ve lost
Proposals need to die a horrible death (and here’s how to kill them) Read Post »
In this episode of The Creative Agency Podcast, I sit down with Mike Brevik, founder of Cyberdogz Marketing, to explore how he’s built a thriving full-service agency using an all-contractor model. We dive into the operational strategies, client strategies, time-tracking, and company culture that allow Cyberdogz to remain agile, profitable, and effective—without W2 employees.
Clarify Your Niche, Your Value, and Your Impact The agency space is crowded, so positioning is super important. But positioning is about more than verticals (industries) and horizontals (services). It’s about defining how you stand out, how you solve problems, and why clients should trust you. Strong positioning makes sales easier, marketing more effective, and
How to Niche Your Agency Read Post »
We’ve all heard it: “Hourly pricing is fundamentally flawed. You need to value-price.”
To me this often sounds like, “You’re doing it wrong and I’m smarter than you.” It’s also a bit obnoxious because if you ask me, all pricing is value-based. If something doesn’t have value YOU WOULDN’T PRICE IT IN THE FIRST PLACE!
Value-Based Pricing is Not a Strategy Read Post »
Not that anyone needs reminding but, 2024 was a rough year for agencies and I’m convinced our industry needs to reinvent itself. One of the ways we can do this is by exploring alternative growth strategies. By continuing to explore new strategies we can evolve as a community and offer better service to our clients.
Agency Growth Secrets Read Post »
