Clarify Your Niche, Your Value, and Your Impact The agency space is crowded, so positioning is super important. But positioning is about more than verticals (industries) and horizontals (services). It’s about defining how you stand out, how you solve problems, and why clients should trust you. Strong positioning makes sales easier, marketing more effective, and […]
How to Niche Your Agency Read Post »
Rachel Gertz, Co-Founder of Louder Than Ten, has a profound way of framing the challenges agencies face in the current climate and a keen sense of how we must adapt and focus on building sustainable systems and relationships to foster growth. She also goes into detail about the sales and project management relationship. Rachel emphasizes how crucial it is for project managers to participate in the sales process, the scope creation process, and client vetting (before the ink is dry on your contracts).
047 Project Relationship Management – Rachel Gertz of Louder Than Ten Read Post »
