People discussing a logo redesign

Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client

Dealing with a prospect that does not know they have bad branding is a delicate bridge to cross for a branding agency. Often a business would come to us looking for new packaging or a new website, without realizing how important elevating their logo (as well as assorted brand assets like fonts and colors) would be in order for us to make their project a success.

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Karl Sakas of Sakas & Company

048 Agency Sales Optimization – Karl Sakas of Sakas & Company

Karl Sakas helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including Work Less, Earn More—and more than 400 articles on agency management. Karl joins us for a timely interview about optimizing your agency sales process. We talk about using “strategic friction” to qualify leads before spending time on a call as well as tips and tactics for modifying and enhancing your sales process in uncertain economic times.

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Matthew Martin of Immersion VR

027 The Virtual Reality Agency – Matthew Martin of Immersive VR

While virtual reality technology has been around for while, the technology has only recently advanced to the point where both consumers and companies are rapidly exploring the many applications. Immersive VR is a studio that focuses exclusively on producing virtual reality experiences, augmented reality experiences (like Pokemon Go) and 360 video (which most of you have probably

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Sarah Schulweis Anchor & Orbit

019 Is “Freelancer” a Dirty Word? Sarah Schulweis of Anchor & Orbit

Sarah Schulweis of Anchor and Orbit is a consultant that helps small businesses grow by looking at their finances, processes, marketing, and producing action plans and programs. She was recently featured on Freelance Wisdom a website that offers “resources, advice, and love for lady freelancers.” Sarah’s new website was also recently featured on Typewolf We talk to

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Doug Fish of Fish Marketing

004 Managing Rapid Growth – Doug Fish of Fish Marketing

Doug Fish started Fish Advertising in the 90s, sold it, and then created a new agency, Fish Marketing, which focused on the rapidly growing digital marketing field. Fish Marketing recently won The Portland Business Journal’s Lighthouse Award for businesses that have been on the Journal’s 100 Fastest-Growing Companies list for five consecutive years. Doug has great

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