Learn - Grow Your Agency
Interview with Jody Sutter - photo of Jody Sutter

049 Agency Sales Journey – Jody Sutter of The Sutter Company

In this podcast episode, I spoke with Jody Sutter, the owner of The Sutter Company, a business development coaching and advisory firm. Jody brings over two decades of experience leading business development teams at renowned agencies like R/GA, OMD, and Havas Media. She now helps small marketing agencies take control of their sales journey through her innovative BUILD WIN SCALE™ system, a step-by-step approach designed to harness natural sales and marketing strengths for sustainable growth.

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People discussing a logo redesign

Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client

Dealing with a prospect that does not know they have bad branding is a delicate bridge to cross for a branding agency. Often a business would come to us looking for new packaging or a new website, without realizing how important elevating their logo (as well as assorted brand assets like fonts and colors) would be in order for us to make their project a success.

Your Logo Is Bad: How to Sell a Rebrand to a Reluctant Client Explore »

Karl Sakas of Sakas & Company

048 Agency Sales Optimization – Karl Sakas of Sakas & Company

Karl Sakas helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including Work Less, Earn More—and more than 400 articles on agency management. Karl joins us for a timely interview about optimizing your agency sales process. We talk about using “strategic friction” to qualify leads before spending time on a call as well as tips and tactics for modifying and enhancing your sales process in uncertain economic times.

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Headshot of Rachel Gertz of Louder Than Ten chin on hand

047 Project Relationship Management – Rachel Gertz of Louder Than Ten

Rachel Gertz, Co-Founder of Louder Than Ten, has a profound way of framing the challenges agencies face in the current climate and a keen sense of how we must adapt and focus on building sustainable systems and relationships to foster growth. She also goes into detail about the sales and project management relationship. Rachel emphasizes how crucial it is for project managers to participate in the sales process, the scope creation process, and client vetting (before the ink is dry on your contracts).

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The Word "payroll" shown on desk a at creative agency

The Best Payroll Service for Agencies

Managing payroll can be a headache. My agency, Murmur Creative, worked a few different local payroll services before moving to a cloud-based service. What’s really nice about using a service like Gusto (or Rippling) is that you can put the power to adjust benefits, make time-off requests, get reimbursements, and more in the hands of your employees and it cuts way down on your admin work.

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