Why Beehiiv is a Great Alternative for Newsletters (Even if You Love Mailchimp)

Mailchimp has become so ubiquitous that it’s been a while since I’ve had a client ask for anything else. But BeeHiiv may just give Mailchimp a run for their money. Their incentive programs are pretty appealing. I think it’s important that as agency owners, we promote services that reward us for our referrals. We need every income stream we can get.

But Beehiiv isn’t here to replace Mailchimp; it’s just built with a different focus.

1. A Fresh Focus on Growth

Beehiiv if designed to leverage reach by incentivizing your list to share your content and it includes tools for monitoring your content.

• Built-in Referral Program: Inspired by the success of Morning Brew, Beehiiv offers a built-in referral system that turns your readers into promoters. While Mailchimp is great for sending newsletters, it doesn’t have a feature like this baked in.

• Growth-Centered Analytics: Beehiiv provides tools to track subscriber growth, referrals, and engagement in a way that’s designed for newsletter creators. Mailchimp also has solid analytics, but Beehiiv’s feel more focused on what you need to scale your audience.

If growing your subscriber base is your priority, Beehiiv brings tools specifically built for that.

2. Monetization, Simplified

Beehiiv is a great choice for creators looking to turn their newsletters into a source of income.

• Paid Subscriptions: Beehiiv makes it easy to offer premium content to paying subscribers, right out of the box.

• Ad Marketplace: Beehiiv connects you with sponsors if you’re ready to monetize through ads—a unique feature that Mailchimp doesn’t currently offer.

• Scalable Plans: Beehiiv’s pricing grows with you, so you’re not paying for features you don’t need yet.

If monetization is your goal, Beehiiv offers some unique options that complement what Mailchimp already provides.

3. It’s Easy too Use

• Intuitive Design: Beehiiv’s interface is streamlined and simple, perfect for creators who want to dive in and start creating. Mailchimp, on the other hand, offers a broader set of marketing tools, which can sometimes feel a bit overwhelming if you’re just here for newsletters.

• Customizable Branding: Beehiiv makes it easy to create a professional-looking newsletter without fussing over design details.

4. A Generous Free Plan

Beehiiv offers a genuinely usable free plan, which is what I use, and it’s great if you’re just getting started.

• What You Get for Free: Send up to 2,500 emails a month and access advanced features like the referral program and audience segmentation.

• Room to Grow: When you’re ready to scale, Beehiiv has affordable plans that match your growth.

Mailchimp’s free plan is also a solid starting point but includes different limitations, such as fewer segmentation options and more restricted feature access.

5. Built by Newsletter Creators

Beehiiv was built by people who’ve been in the trenches of newsletter growth (the folks behind Morning Brew). It’s tailored to creators who are serious about scaling their newsletters and connecting with their audience.

• User-Driven Improvements: Beehiiv is constantly adding new features based on what creators ask for.

• Focused Support: You’re not just a number—Beehiiv’s team is responsive and invested in helping you succeed.

So . . . Beehiiv or Mailchimp?

Beehiiv and Mailchimp are both excellent platforms, but they cater to slightly different needs. BeeHiiv is very much focused on monetizing your newsletter. If monetization is not your goal, Mailchimp may be a better choice because it has broader features like landing pages. But if you’re looking for tools that prioritize growth, monetization, Beehiiv might feel like a better fit.

Ready to Try Beehiiv? 30-day trial + 20% OFF for 3 months.

Use my referral link to try it out? They make it easy to switch providers.

https://www.beehiiv.com?via=chris-Bolton